Even seasoned Search Engine Optimisation professionals can sometimes make costly mistakes. It’s easy to lose a website to a hasty link building campaign or to an unintentional keyword stuffing. Here are 5 things to avoid when creating or implementing an SEO strategy.
1. Keyword Stuffing
Some SEO beginners still believe that stuffing their content with keywords would lead to success. They are wrong. A commonly used practice long time ago, keyword stuffing is one of the biggest sins in this industry. Repeating specific terms over and over again will sooner or later raise a red flag and the website will land a Google penalty.
2. Low-Quality Links
When it comes to link building, quality trumps quantity by far. Moreover, a large number of low-quality incoming links may affect the performance of a website in search engines. It’s always better to wait until the right linking opportunity arises, than to rush into acquiring lots of easy links from web directories and web 2.0 properties.
3. Too Fast Link Building
The organic rate of acquiring links is slow. Building links to a website much faster than the natural pace may have a negative impact on its positions in the SERPs. Slow and steady link building is the safe way to proceed in order to fly under the radar. Speeding up may result in impressive short-term results. However, this is a daunting practice in the long run and it should be avoided by all means. Google penalties are very difficult to remove. Some of them may lead to killing a website for good. To learn more, online resources are available here.
4. Overlooking Social Media
Even though there’s no connection between the amount of social media activity and the SEO performance, the latest Google algorithm updates take such signals into account for ranking websites in their search engine. Professionals and website owners who overlook this opportunity may be leaving money on the table. Sometimes, an article going viral on social media may see a huge leap in the SERPs as well.
5. Being Passive
The best experts in search are always up-to-date with the latest news in their industry. This allows them to be one step ahead of everyone else in various situations such as unexpected Google algorithm updates and search penalties. Those who monitor all major sources of information and take immediate action to counteract the effects of such measures are usually the ones who win the SERPs domination competition. Being passive isn’t a viable long-term strategy.