3 Guidelines for Making Content That is Effective at Improving SEO

Search engines look at many different factors when determining how to rank website content. Everything from page loading speeds to the word count of the content is used for ranking purposes. By implementing the following 3 guidelines, websites can achieve much better SEO results and improved rankings.

1. Effective Use of HTML5 Tags

The way that web crawlers analyse a webpage is much different regular visitors. Crawlers are automated software programs that parse all of the text, JavaScript, and HTML implementations scattered throughout a webpage. Making a webpage easier to analyse by a crawler will often lead to improvements in SEO. One of the easiest ways to make a website compatible with search engine crawlers is through HTML5 tags.

HTML5 is the latest standard of the HTML programming language. The latest standard has many features that make it incredibly easy for web crawlers to analyse a webpage, such as tags that highlight the start, middle, and end of an article. There are also tags for introductions and other major sections of the website. Skillful implementations of these tags will make the entire website implementation crystal-clear, leading to a straightforward analysis by web crawlers and higher rankings.

2. Publish Content That is Shareable

There is a subtle but important difference between content that is informative and content that is shareable. Content that is thorough and factually correct, but is very dry and boring to read will not attract shares on social media. One of the most significant indicators search engine algorithms look for when judging a website is social signals. If a website has lots of long posts, yet generates minimal social media interactions will be a sign of low-quality content in the eyes of ranking algorithms.

Websites should publish content that is not only informative, but entertaining and easy to share. Modern algorithms look into many other factors other than whether the content is factually correct, which is why a comprehensive content strategy that takes into account social media is important. For more information, please check out thisĀ site.

3. Accompany Content With Videos and Images

The ranking algorithms of popular search engines look for content that provides the best user experience, which is why they prioritise media such as videos. Images and videos are seen as fundamental to improving user experience, as they make content easier to consume and reduce undesirable metrics such as bounce rate. Producing videos and photos to accompany popular posts found on a website can have a strong impact on improving SEO results.