Search engines look at many different factors when determining how to rank website content. Everything from page loading speeds to the word count of the content is used for ranking purposes. By implementing the following 3 guidelines, websites can achieve much better SEO results and improved rankings.

1. Effective Use of HTML5 Tags

The way that web crawlers analyse a webpage is much different regular visitors. Crawlers are automated software programs that parse all of the text, JavaScript, and HTML implementations scattered throughout a webpage. Making a webpage easier to analyse by a crawler will often lead to improvements in SEO. One of the easiest ways to make a website compatible with search engine crawlers is through HTML5 tags.

HTML5 is the latest standard of the HTML programming language. The latest standard has many features that make it incredibly easy for web crawlers to analyse a webpage, such as tags that highlight the start, middle, and end of an article. There are also tags for introductions and other major sections of the website. Skillful implementations of these tags will make the entire website implementation crystal-clear, leading to a straightforward analysis by web crawlers and higher rankings.

2. Publish Content That is Shareable

There is a subtle but important difference between content that is informative and content that is shareable. Content that is thorough and factually correct, but is very dry and boring to read will not attract shares on social media. One of the most significant indicators search engine algorithms look for when judging a website is social signals. If a website has lots of long posts, yet generates minimal social media interactions will be a sign of low-quality content in the eyes of ranking algorithms.

Websites should publish content that is not only informative, but entertaining and easy to share. Modern algorithms look into many other factors other than whether the content is factually correct, which is why a comprehensive content strategy that takes into account social media is important. For more information, please check out this site.

3. Accompany Content With Videos and Images

The ranking algorithms of popular search engines look for content that provides the best user experience, which is why they prioritise media such as videos. Images and videos are seen as fundamental to improving user experience, as they make content easier to consume and reduce undesirable metrics such as bounce rate. Producing videos and photos to accompany popular posts found on a website can have a strong impact on improving SEO results.

Small businesses are faced with the challenge of automating their operations. If they do not follow suit, they risk being phased out by the competition. One opportunity for these small firms is to leverage the power of the internet to garner a steady stream of customers who will help them to sustain their operations and scale-up. SEO is at the foundation of all this, and rather than hiring an in-house specialist; they can outsource their services. Here are the tips for hiring a reliable SEO company.

1. Experience is Key

SEO is one of the most dynamic fields on the internet. Google keeps on changing its search algorithm in a bid to make it better for customers and enable them to get the most relevant answers to their queries. This way, it is vital to hire an experienced SEO consultant who understands where SEO has come from and the progress it has made. This way, they can use their insight to craft a suitable SEO strategy for your business. They will also guide you on some business processes that you might have to change in a bid to align them with your SEO efforts for optimal success. It might be helpful for you to click here and learn from the information on their website.

2. Reputation

All the SEO companies have beautiful websites advertising their services and telling you why you should hire them. Understand that this is all a marketing ploy aimed to get as many clients as possible. If you are running a small business, your resources will be limited, and you cannot leave anything to chance. This way, it critical to go the extra mile to find out more about the SEO company in question. What do their previous clients have to say? Are they recommending their services or they are filing numerous complaints? It is good to hire an SEO company that has a proven track record of offering excellent services to customers.

3. Previous Works

A top SEO company should be glad to show you a proof of their work. They should have at least a couple of websites in various niches that have made steady progress and are ranking well for specific keywords. This is the only proof of their work that you should accept. Companies that do not want to show you their previous works should be avoided at all costs.

The choice of SEO consultant you make goes a long way to determine how the entire campaign turns out to be. Hire a reliable one and be sure to be ranking well in a couple of months. Do not make a haste decision and go over your options thoroughly before picking the right firm.

Even seasoned Search Engine Optimisation professionals can sometimes make costly mistakes. It’s easy to lose a website to a hasty link building campaign or to an unintentional keyword stuffing. Here are 5 things to avoid when creating or implementing an SEO strategy.

1. Keyword Stuffing

Some SEO beginners still believe that stuffing their content with keywords would lead to success. They are wrong. A commonly used practice long time ago, keyword stuffing is one of the biggest sins in this industry. Repeating specific terms over and over again will sooner or later raise a red flag and the website will land a Google penalty.

2. Low-Quality Links

When it comes to link building, quality trumps quantity by far. Moreover, a large number of low-quality incoming links may affect the performance of a website in search engines. It’s always better to wait until the right linking opportunity arises, than to rush into acquiring lots of easy links from web directories and web 2.0 properties.

3. Too Fast Link Building

The organic rate of acquiring links is slow. Building links to a website much faster than the natural pace may have a negative impact on its positions in the SERPs. Slow and steady link building is the safe way to proceed in order to fly under the radar. Speeding up may result in impressive short-term results. However, this is a daunting practice in the long run and it should be avoided by all means. Google penalties are very difficult to remove. Some of them may lead to killing a website for good. To learn more, online resources are available here.

4. Overlooking Social Media

Even though there’s no connection between the amount of social media activity and the SEO performance, the latest Google algorithm updates take such signals into account for ranking websites in their search engine. Professionals and website owners who overlook this opportunity may be leaving money on the table. Sometimes, an article going viral on social media may see a huge leap in the SERPs as well.

5. Being Passive

The best experts in search are always up-to-date with the latest news in their industry. This allows them to be one step ahead of everyone else in various situations such as unexpected Google algorithm updates and search penalties. Those who monitor all major sources of information and take immediate action to counteract the effects of such measures are usually the ones who win the SERPs domination competition. Being passive isn’t a viable long-term strategy.